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ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.
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On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.
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EYE WAND

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.
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YOUR HANDBAG HERO

Bounce Balm delivers a high-shine glaze with lip-loving ingredients for plumper,smoother, and seriously hydrated lips.
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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.

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Glow On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.

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EYE WANDS

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.

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YOUR HANDBAG HERO

Bounce Balm delivers a high-shine glaze with lip-loving ingredients for plumper,smoother, and seriously hydrated lips.

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EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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THE ICON EFFECT

Volume, curl, drama — all from one brush. Lashes so bold, people will ask what you’re wearing.

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BUY 2, SAVE 20%

Full Lash

Full Lash
fl5 | xtreme

Regular price £13.00

Regular price ~~£0.00~~ Sale price £13.00
Unit price per

Fl1 Fl2 Fl3 Fl4 Fl5 +
Style Fl5
BUY 2, SAVE 20%

Full Lash

Full Lash
fl2 | classic

Regular price £13.00

Regular price ~~£0.00~~ Sale price £13.00
Unit price per

Fl1 Fl2 Fl3 Fl4 Fl5 +
Style Fl2
Eye Wand

Eye Wand
raven

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Raven
BUY 2, SAVE 20%

Full Lash

Full Lash
fl4 | sultry

Regular price £13.00

Regular price ~~£0.00~~ Sale price £13.00
Unit price per

Fl1 Fl2 Fl3 Fl4 Fl5 +
Style Fl4
Eye Wand

Eye Wand
coffee

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Coffee
Modern Lip Definer

Modern Lip Definer
aphrodyte

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Aphrodyte
Modern Matte Lipstick

Modern Matte Lipstick
deity

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ninetease Cherub's kiss Brat Muse / modernmattelipstick Deity Promise Power suit Lara Pinch +
Colour Deity
Eye Wand

Eye Wand
vanilla

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Vanilla
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
tan

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Tan
Modern Lip Definer

Modern Lip Definer
stupid cupid

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Stupid cupid
Modern Matte Lipstick

Modern Matte Lipstick
pinch

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ninetease Cherub's kiss Brat Muse / modernmattelipstick Deity Promise Power suit Lara Pinch +
Colour Pinch
Modern Matte Lipstick

Modern Matte Lipstick
brat

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ninetease Cherub's kiss Brat Muse / modernmattelipstick Deity Promise Power suit Lara Pinch +
Colour Brat
Sunset Blush Balm

Sunset Blush Balm
piazza

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
Colour Piazza
Modern Lip Definer

Modern Lip Definer
bark

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Bark
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The Complete Complexion Set + 117

The Complete Complexion Set + 117

Regular price £150.00

Regular price ~~£179.00~~ Sale price £150.00
Unit price per

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