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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • About VIEVE

    Discover the story behind VIEVE, as told by our founder, Jamie Genevieve.

    DISCOVER MORE

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

    SHOP NOW

  • BUY 2, SAVE 20%

    Full Lash

    fl1 | everyday
    Regular price £13.00
    Regular price Sale price £13.00
  • BUY 2, SAVE 20%

    Full Lash

    fl5 | xtreme
    Regular price £13.00
    Regular price Sale price £13.00
  • Modern Radiance Concealer

    tan 2
    Regular price £27.00
    Regular price Sale price £27.00
  • Modern Bronzer Refill

    tan
    Regular price £25.00
    Regular price Sale price £25.00
  • Modern Radiance Concealer

    deep 1
    Regular price £27.00
    Regular price Sale price £27.00
  • Skin Nova Complexion Balm

    340
    Regular price £34.00
    Regular price Sale price £34.00
  • Modern Radiance Concealer

    tan 5
    Regular price £27.00
    Regular price Sale price £27.00
  • Modern Radiance Concealer

    deep 3
    Regular price £27.00
    Regular price Sale price £27.00
  • Modern Radiance Cream Bronzer

    deep
    Regular price £32.00
    Regular price Sale price £32.00
  • Skin Nova Complexion Balm

    330
    Regular price £34.00
    Regular price Sale price £34.00
  • Modern Powder Perfector

    deep
    Regular price £32.00
    Regular price Sale price £32.00
  • Skin Nova Complexion Balm

    410
    Regular price £34.00
    Regular price Sale price £34.00
  • Skin Nova Complexion Balm

    400
    Regular price £34.00
    Regular price Sale price £34.00
  • Modern Radiance Concealer

    deep 5
    Regular price £27.00
    Regular price Sale price £27.00
  • Modern Radiance Concealer

    deep 2
    Regular price £27.00
    Regular price Sale price £27.00
  • Skin Nova Complexion Balm

    430
    Regular price £34.00
    Regular price Sale price £34.00
  • Skin Nova Complexion Balm

    440
    Regular price £34.00
    Regular price Sale price £34.00
  • Modern Radiance Concealer

    deep 4
    Regular price £27.00
    Regular price Sale price £27.00
  • Skin Nova Complexion Balm

    420
    Regular price £34.00
    Regular price Sale price £34.00
  • Modern Bronzer Refill

    deep
    Regular price £25.00
    Regular price Sale price £25.00
  • NEW & LIMITED EDITION

    Hotlips x Socialite

    socialite
    Regular price £235.00
    Regular price Sale price £235.00
  • Modern Bronzer

    medium
    Regular price £33.00
    Regular price Sale price £33.00