HILA KARMAND
Hila Karmand is a passionate makeup artist whose thoughtful and creative approach has built a thriving career across fashion, music, and editorial. Based in the UK and originally from Afghanistan, her positivity, focus, and artistry continue to inspire, with a distinctive vision that celebrates individuality and modern beauty.
“An iconic makeup look is not just about the makeup itself; it’s about how it makes you feel and the energy it gives off. When a look has identity, tells a story, and becomes instantly recognisable, that’s when it turns iconic. It could be bold or subtle, but it’s always unforgettable.”
ZOE TAYLOR
Zoë Taylor is a renowned makeup artist and beauty expert with over 20 years of experience.Known for her artistry and trusted by some of the world’s most celebrated faces, Zoë brings a modern,creative and innovative approach to beauty in everything she does.
“Icon Mascara is unlike any mascara I have tried. The wand has tightly packed bristles at the tip, allowing you to get in where the lashes would naturally be finer. The bristles spread out the further down the wand you go, allowing for every length of lash to be caught and coated in mascara. This instantly adds volume to the eye. The formula is buildable, too. It can be worn as a light swipe or built up into something seriously dramatic. Plus, it never flakes, which is extremely important for my clients.”
EMILY WOOD
Emily Wood is a vibrant makeup artist creative whose playful, intuitive approach to beauty has quickly captured attention.Known for her spontaneous tutorials and distinctive use of colour and texture, Emily treats makeup as an art form—joyful, expressive, and entirely her own. With a growing digital following and recent collaborations that highlight her unique vision, she’s carving out an exciting space in the beauty world while staying true to her authentic, creative spirit.
"I love a makeup look where the lashes do all the talking. VIEVE’s high-impact Icon Mascara delivers bold volume and dramatic fullness with its jumbo spiral brush that coats every lash from root to tip in ultra-black pigment. Focusing on full, fluttery lashes, VIEVE’s Icon Mascara instantly elevates any look. It is effortless glamour that feels both timeless and modern, letting your natural beauty shine through while adding a touch of boldness.”
