VIEVE The Label

Designed with the VIEVE community in mind to be worn, loved, and lived in. From beauty clothing to accessories, these everyday essentials blend bring a little bit of VIEVE into every part of your routine. 

  • SETS APPEAL

    Whether you’re restocking your go-tos or up for discovering something new, our curated sets and bundles let you build your routine and save.

    SHOP SETS

  • THE MISSING PIECE

    From precise definition to all-day hold, discover Modern Brow Definer and Gel.

    SHOP NOW
  • LIMITED-EDITION
    VIEVE The Varsity Tote 2.0 Accessories vieve-the-varisty-tote-bag-black-1 files/vieve-the-varisty-tote-bag-black-2_29814c8e-3a19-4d56-a620-ffcc2c5100f6.jpg

    The Varsity Tote 2.0

    The Varsity Tote 2.0

    £35.00
    £35.00
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-dark-grey-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    dark grey
    £49.00
    £49.00
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-light-grey-marl-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    light grey marl
    £49.00
    £49.00
  • LIMITED-EDITION & EXCLUSIVE
    VIEVE The Heritage Sock Apparel vieve-heritage-socks-beige-1 files/vieve-heritage-socks-beige-2.jpg

    The Heritage Sock

    The Heritage Sock

    £10.00
    £10.00
  • LIMITED-EDITION
    VIEVE The Icon Pouch Accessories vieve-icon-pouch-bag-black-1 files/vieve-icon-pouch-bag-black-2_33d33225-f840-47e2-9bb6-4c64c4bcf551.jpg

    The Icon Pouch

    The Icon Pouch

    £16.00
    £16.00
  • ARCHIVE
    VIEVE C'est La Vieve T-Shirt Apparel cest-la-vieve-black-tshirt-1 files/cest-la-vieve-black-tshirt-2.jpg

    C'est La Vieve T-Shirt

    C'est La Vieve T-Shirt

    black
    £14.50
    £29.00 £14.50
  • ARCHIVE
    VIEVE C'est La Vieve T-Shirt Apparel cest-la-vieve-white-tshirt-1 files/cest-la-vieve-white-tshirt-2.jpg

    C'est La Vieve T-Shirt

    C'est La Vieve T-Shirt

    white
    £14.50
    £29.00 £14.50
  • EXCLUSIVE
    VIEVE Luxe Makeup Bag Mini Accessories vieve-luxe-makeup-bag-mini-ribbed-black-1 files/vieve-luxe-makeup-bag-mini-ribbed-black-3.jpg

    Luxe Makeup Bag Mini

    Luxe Makeup Bag Mini

    ribbed black
    £21.00
    £21.00
  • LIMITED-EDITION & EXCLUSIVE
    VIEVE Hotlips x Supermodel Sets vieve-lip-dew-supermodel-hot-lips-1_2007cf0a-3088-4279-9243-0e553cbd5f0f files/vieve-lip-dew-supermodel-hot-lips-2_a6902c09-f15c-45cb-8cf4-83f8c2f48d85.jpg

    Hotlips x Supermodel

    Hotlips x Supermodel

    supermodel
    £235.00
    £235.00
  • LIMITED-EDITION & EXCLUSIVE
    VIEVE Hotlips x Socialite Sets vieve-lip-dew-socilaite-hot-lips-1_e1dfdb0b-b53f-40d4-8a56-c1e6957519f3 files/vieve-lip-dew-socilaite-hot-lips-2_cee2d482-708c-4460-8264-e6fbd8cea64d.jpg

    Hotlips x Socialite

    Hotlips x Socialite

    socialite
    £235.00
    £235.00
  • ARCHIVE
    VIEVE Joie de VIEVE Sweatshirt Apparel black-joie-de-vieve-sweatshirt-1 files/black-joie-de-vieve-sweatshirt-2.jpg

    Joie de VIEVE Sweatshirt

    Joie de VIEVE Sweatshirt

    black
    £19.50
    £39.00 £19.50
  • ARCHIVE
    VIEVE Joie de VIEVE Sweatshirt Apparel grey-joie-de-vieve-sweatshirt-1 files/grey-joie-de-vieve-sweatshirt-2.jpg

    Joie de VIEVE Sweatshirt

    Joie de VIEVE Sweatshirt

    grey
    £19.50
    £39.00 £19.50
  • VIEVE Luxury Brush Canister Accessories vieve-luxury-canister-makeup-brush-case-1 files/vieve-luxury-canister-makeup-brush-case-2.jpg

    Luxury Brush Canister

    Luxury Brush Canister

    £25.00
    £25.00
  • VIEVE Sharpener Accessories vieve-makeup-pencil-sharpener-1 files/vieve-makeup-pencil-sharpener-2.jpg

    Sharpener

    Sharpener

    £7.00
    £7.00
  • ARCHIVE
    VIEVE Lash Applicator Tools vieve-false-eyelash-applicator-tool-1 files/vieve-false-eyelash-applicator-tool-2_1dfa1e0f-8f37-48a7-9d02-2cf18faa9d23.jpg

    Lash Applicator

    Lash Applicator

    £4.40
    £11.00 £4.40