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SMELLS LIKE VIEVE SPIRIT

The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.
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NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.
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Lips
NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.
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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift Card Brushes Jamie's Top Picks

SMELLS LIKE VIEVE SPIRIT

The '90s called, we answered. Shop our range of nostalgic makeup that feels fresh out of the decade — including NEW Eye Wand & Lip Dew shades.

SHOP NOW

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

THE SET LIST

Save up to 25% (yep, seriously) on our bestsellers when you shop ‘em in our three new gift sets.

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Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools Eye Sets

NEW IN: SMOKE + CONCRETE

Meet our NEW cool-toned, ‘90s-inspired Eye Wand shades. Just like back then, only creamier, softer, and built to stay put ‘til sunrise.

Shop Eye Wand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

NEW IN: SUPERMODEL + SOCIALITE

Meet our NEW 90s-inspired Lip Dew shades. Just how they did it in the ‘90s, except… more hydrating and waaaay less sticky.

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Shop All Bathleisure™ Bath & Shower Gel Bath & Body Oil Bath Salts Candle Diffuser

Burn, Baby, Burn

It’s candle season — take your pick between two iconic scents: The NEW Signature Candle 2.0 or The Nova Candle (or why not grab both?)

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Shop All VIEVE The Label Hoodie Cap Makeup Bags Accessories

The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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VIEVE Best Sellers

Shop our VIEVE best sellers now and your makeup bag will thank you later.

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SMELLS LIKE VIEVE SPIRIT

Smokey lids, glossy lips, and cool tones — ‘90s makeup never left. Explore our NEW drops that feel fresh out of the era.

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SKIN NOVA COMPLEXION BALM IS BACK

Your shade is finally back in stock.

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NEW & LIMITED EDITION

The Signature Diffuser

The Signature Diffuser

Regular price $55.00

Regular price Sale price $55.00
Unit price per
NEW & LIMITED EDITION

Eye Wand

Eye Wand
smoke

Regular price $29.00

Regular price Sale price $29.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Smoke
NEW & LIMITED EDITION

Lip Dew

Lip Dew
supermodel

Regular price $25.00

Regular price Sale price $25.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Supermodel
NEW & LIMITED EDITION

Eye Wand

Eye Wand
concrete

Regular price $29.00

Regular price Sale price $29.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Concrete
NEW & LIMITED EDITION

Lip Dew

Lip Dew
socialite

Regular price $25.00

Regular price Sale price $25.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Socialite
Skin Nova Complexion Balm

Skin Nova Complexion Balm
200

Regular price $42.00

Regular price Sale price $42.00
Unit price per

100 - light cool 110 - light golden 120 - light neutral 130 - light peach 140 - light warm 200 - medium cool 210 - medium golden 220 - medium warm 230 - medium neutral 240 - medium peach 300 - tan golden 310 - tan cool 320 - tan neutral 330 - tan peach 340 - tan warm 400 - deep golden 410 - deep warm 420 - deep red 430 - deep cool 440 - deep neutral +
Colour 200 - medium cool
SAVE 20%

The Prep & Set Pair

The Prep & Set Pair

Regular price $32.00

Regular price ~~$41.00~~ Sale price $32.00
Unit price per
SAVE 25%

The Rosa Duo

The Rosa Duo

Regular price $39.00

Regular price ~~$53.00~~ Sale price $39.00
Unit price per
SAVE 20%

The Heroes

The Heroes

Regular price $67.00

Regular price ~~$84.00~~ Sale price $67.00
Unit price per
Super Skin Nova

Super Skin Nova
moisture rich primer

Regular price $49.00

Regular price Sale price $49.00
Unit price per

50ml 12ml
Volume 50ml
Bounce Balm

Bounce Balm
hydrating lip balm

Regular price $19.00

Regular price Sale price $19.00
Unit price per
NEW IN

Icon Mascara

Icon Mascara
midnight black

Regular price $29.00

Regular price Sale price $29.00
Unit price per
AWARD-WINNING

Skin Nova

Skin Nova
radiant makeup primer

Regular price $39.00

Regular price Sale price $39.00
Unit price per

30ml 10ml 100ml
Volume 30ml
BACK IN STOCK

Eye Wand

Eye Wand
camel

Regular price $29.00

Regular price Sale price $29.00
Unit price per

Concrete Smoke Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven Lilac +
Colour Camel
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
light-medium

Regular price $39.00

Regular price Sale price $39.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Light-medium
SAVE 16%

The Juicy Complexion Kit

The Juicy Complexion Kit

Regular price $178.00

Regular price ~~$212.00~~ Sale price $178.00
Unit price per
Sunset Blush Balm

Sunset Blush Balm
pesca

Regular price $28.00

Regular price Sale price $28.00
Unit price per

Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
Colour Pesca
AWARD-WINNING

Invisiveil Setting Spray

Invisiveil Setting Spray
100ml

Regular price $33.00

Regular price Sale price $33.00
Unit price per

100ml 35ml
Volume 100ml
Modern Mascara

Modern Mascara
midnight black

Regular price $29.00

Regular price Sale price $29.00
Unit price per
Lip Dew

Lip Dew
rosa

Regular price $25.00

Regular price Sale price $25.00
Unit price per

Socialite Supermodel Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Rosa
Modern Radiance Concealer

Modern Radiance Concealer
light 3

Regular price $31.00

Regular price Sale price $31.00
Unit price per

Light 1 - neutral Light 2 - cool pink Light 3 - warm beige Light 4 - peach Light 5 - cool pink Medium 1 - neutral Medium 2 - cool pink Medium 3 - warm beige Medium 4 - golden Medium 5 - peach Tan 1 - golden Tan 2 - peach Tan 3 - golden Tan 4 - neutral Tan 5 - peach Deep 1 - golden Deep 2 - red Deep 3 - neutral Deep 4 - red Deep 5 - neutral +
Colour Light 3 - warm beige

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