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Shop All Best Sellers New In Trending Now Exclusives Sets Minis & Travel-size Gift of VIEVE Brushes Jamie's Top Picks

VIEVE BLACK FRIDAY

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Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Face Brushes & Tools Face Sets Refills

FREE SKIN NOVA XL

Spend £150* and unlock a full-size Skin Nova XL — our bestselling glowy primer, supersized.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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195 products

195 products

FREE MAKEUP

Spend £50, £100 or £150 to unlock a free full-size treat. One gift per order. T&Cs apply
22% OFF (ALMOST) EVERYTHING

Our biggest event of the year is here — stock up or try those new products you've had your eye on. T&Cs apply.
SAVE 16%

The Golden Hour Complexion Kit

The Golden Hour Complexion Kit

Regular price £154.00

Regular price ~~£184.00~~ Sale price £154.00
Unit price per
SAVE 30%

The Full Expression

The Full Expression
14 brushes & luxury canister

Regular price £250.00

Regular price ~~£368.00~~ Sale price £250.00
Unit price per
SAVE 22%

Skin Nova Complexion Balm

Skin Nova Complexion Balm
230

Regular price £26.52

Regular price ~~£34.00~~ Sale price £26.52
Unit price per
SAVE 15%

THE EYE WAND DUO KIT

THE EYE WAND DUO KIT
customisable eye wand duo

Regular price £42.00

Regular price ~~£50.00~~ Sale price £42.00
Unit price per
SAVE 16%

The Juicy Complexion Kit

The Juicy Complexion Kit

Regular price £147.00

Regular price ~~£176.00~~ Sale price £147.00
Unit price per
SAVE 22%

The Icon Reusable Eye Patches

The Icon Reusable Eye Patches

Regular price £11.70

Regular price ~~£15.00~~ Sale price £11.70
Unit price per
SAVE 22%

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
light-medium

Regular price £24.96

Regular price ~~£32.00~~ Sale price £24.96
Unit price per
SAVE 22%

Power Ink Liner

Power Ink Liner
midnight black

Regular price £17.94

Regular price ~~£23.00~~ Sale price £17.94
Unit price per
SAVE 22%

Lip Dew

Lip Dew
original

Regular price £16.38

Regular price ~~£21.00~~ Sale price £16.38
Unit price per
SAVE 22%

The Essential Eyeshadow Palette

The Essential Eyeshadow Palette

Regular price £38.22

Regular price ~~£49.00~~ Sale price £38.22
Unit price per
SAVE 22%

Lip Dew

Lip Dew
rosa

Regular price £16.38

Regular price ~~£21.00~~ Sale price £16.38
Unit price per
SAVE 22%

Skin Nova Travel Size

Skin Nova Travel Size
radiant makeup primer

Regular price £10.92

Regular price ~~£14.00~~ Sale price £10.92
Unit price per
SAVE 22%

Eye Wand

Eye Wand
hazelnut

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per
SAVE 22%

Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
tan

Regular price £24.96

Regular price ~~£32.00~~ Sale price £24.96
Unit price per
Coming Soon

SAVE 22%

Modern Lip Definer

Modern Lip Definer
velvet sands

Regular price £14.82

Regular price ~~£19.00~~ Sale price £14.82
Unit price per
SAVE 22%

Sunset Blush Balm

Sunset Blush Balm
rosa

Regular price £18.72

Regular price ~~£24.00~~ Sale price £18.72
Unit price per
SAVE 22%

Skin Dew

Skin Dew
liquid highlighter

Regular price £18.72

Regular price ~~£24.00~~ Sale price £18.72
Unit price per
SAVE 22%

117 Foundation Brush

117 Foundation Brush
117

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Modern Powder Perfector

Modern Powder Perfector
light

Regular price £24.96

Regular price ~~£32.00~~ Sale price £24.96
Unit price per
SAVE 22%

Modern Radiance Concealer

Modern Radiance Concealer
light 2

Regular price £21.06

Regular price ~~£27.00~~ Sale price £21.06
Unit price per
SAVE 22%

Sunset Blush Balm

Sunset Blush Balm
cherub

Regular price £18.72

Regular price ~~£24.00~~ Sale price £18.72
Unit price per
SAVE 22%

Eye Wand

Eye Wand
sand

Regular price £19.50

Regular price ~~£25.00~~ Sale price £19.50
Unit price per

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