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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • CHOOSE A FREE MINI

    Not to influence you, but there's a free mini waiting when you spend £50+.

    UNLOCK YOUR GIFT

  • NEW SUNSET BLUSH BALM SHADES

    Our bestselling blendable blush now in berry Malbec and Coral Sorbet

    SHOP NOW

  • FINAL CHANCE FAVOURITES

    Shop iconic VIEVE products for up to 60% off in our Archive Sale before they're gone for good.

    SHOP NOW
  • TRAVEL SIZE
    VIEVE Glowbe Trotter Sets vieve-glowbe-trotter-travel-size-set-1 VideoDrop

    Glowbe Trotter

    Glowbe Trotter

    travel size discovery set
    £29.00
    £41.00 £29.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 230
    £36.00
    £36.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-dark-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    dark brown
    £23.00
    £23.00
  • SAVE OVER 20%
    VIEVE The Prep & Set Pair Sets vieve-pret-set-primer-setting-spray-gift-set-1 files/vieve-pret-set-primer-setting-spray-gift-set-2.jpg

    The Prep & Set Pair

    The Prep & Set Pair

    £26.00
    £34.00 £26.00
  • VIEVE Bounce Balm Lip Balm vieve-prick-bounce-balm-rose-pink-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    nourishing lip balm - prick (pink)
    £19.00
    £19.00
  • VIEVE Modern Powder Perfector Powder vieve-modern-powder-perfector-light-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    light
    £33.00
    £33.00
  • SAVE 15%
    VIEVE The Go-To Lip Set bundle vieve-the-go-to-lip-set-1 files/vieve-the-go-to-lip-set-2.jpg

    The Go-To Lip Set

    The Go-To Lip Set

    customisable lip kit
    £34.00
    £40.00 £34.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - light 2
    £28.00
    £28.00
  • SAVE 30%
    VIEVE The Full Expression Sets vieve-full-expression-makeup-brush-set-1_3815bd31-4cf3-44f5-8947-3a43ef6d32a6 files/vieve-full-expression-makeup-brush-set-2_3e600aeb-e854-4b26-aaf6-a5843a9d4cab.jpg

    The Full Expression

    The Full Expression

    14 brushes & luxury canister
    £260.00
    £370.00 £260.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-fair-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - fair
    £26.00
    £26.00
  • SAVE 15%
    VIEVE PERFECT PAIRINGS bundle vieve-pairings-lip-liner-lip-gloss-bundle-1_e4c0b1d3-8899-44cd-831a-215bf3c4f7bd files/vieve-pairings-lip-liner-lip-gloss-bundle-10.jpg

    PERFECT PAIRINGS

    PERFECT PAIRINGS

    customisable lip set
    £36.00
    £43.00 £36.00
  • VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1 VideoDrop

    The Ninetease Eyeshadow Palette

    The Ninetease Eyeshadow Palette

    £49.00
    £49.00
  • VIEVE The Ninetease Sock Apparel ninetease-socks-pdp-1 files/ninetease-socks-pdp-2.jpg

    The Ninetease Sock

    The Ninetease Sock

    £10.00
    £10.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-rosa-pink-lipgloss-1_65bae770-666c-46d0-9957-22220c31a4f9 VideoDrop

    Lip Dew

    Lip Dew

    rosa
    £22.00
    £22.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-rich-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - rich
    £26.00
    £26.00
  • SAVE 16%
    VIEVE The Juicy Complexion Kit bundle vieve-full-face-complexion-liquid-blush-bundle-1 files/vieve-full-face-complexion-liquid-blush-bundle-2.jpg

    The Juicy Complexion Kit

    The Juicy Complexion Kit

    £153.00
    £183.00 £153.00
  • VIEVE The Varsity Tote 2.0 Accessories vieve-the-varisty-tote-bag-black-1 files/vieve-the-varisty-tote-bag-black-2_29814c8e-3a19-4d56-a620-ffcc2c5100f6.jpg

    The Varsity Tote 2.0

    The Varsity Tote 2.0

    £35.00
    £35.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-deep-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - deep
    £26.00
    £26.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-blonde-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    blonde
    £23.00
    £23.00
  • VIEVE Bounce Balm Lip Balm vieve-grind-bounce-balm-warm-brown-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    nourishing lip balm - grind (brown)
    £19.00
    £19.00
  • VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-dark-grey-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    dark grey
    £49.00
    £49.00