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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Bestsellers

The Nova Collection

Face

Primer

Eyes

Lips

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  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

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  • AWARD-WINNING
    VIEVE Skin Nova XL Primer skin-nova-xl-illuminating-primer-1 VideoDrop

    Skin Nova XL

    Skin Nova XL

    instant radiance primer, 100ml
    £69.00
    £69.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-medium-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    ultra-slim brow detailer - medium brown
    £23.00
    £23.00
  • VIEVE Modern Mascara Mascara vieve-modern-mascara-1 VideoDrop

    Modern Mascara

    Modern Mascara

    midnight black
    £27.00
    £27.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-medium-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - medium
    £26.00
    £26.00
  • VIEVE Bounce Balm Lip Balm vieve-bounce-balm-lip-treatment-1 VideoDrop

    Bounce Balm

    Bounce Balm

    nourishing lip balm - vieve vanilla (clear)
    £19.00
    £19.00
  • VIEVE The Muse Eyeshadow Palette Eyeshadow vieve-muse-palette-1 VideoDrop

    The Muse Eyeshadow Palette

    The Muse Eyeshadow Palette

    £24.50
    £49.00 £24.50
  • AWARD-WINNING
    VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-medium-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    lightweight cream bronzer - light-medium
    £35.00
    £35.00
  • VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-light-1 VideoDrop

    Modern Bronzer

    Modern Bronzer

    duo powder bronzer palette - light
    £20.40
    £34.00 £20.40
  • NEW IN
    VIEVE Skin Nova Concealer Concealer vieve-skin-nova-concealer-230-medium-neutral-1 VideoDrop

    Skin Nova Concealer

    Skin Nova Concealer

    lightweight buildable concealer - 230, medium neutral
    £28.00
    £28.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-light-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - light
    £26.00
    £26.00
  • TRAVEL SIZE
    VIEVE Glowbe Trotter Sets vieve-glowbe-trotter-travel-size-set-1 VideoDrop

    Glowbe Trotter

    Glowbe Trotter

    travel size discovery set
    £29.00
    £41.00 £29.00
  • AWARD-WINNING
    VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1_5493906b-a774-4aea-85a1-231d54f6dc46 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    foundation - 230, medium neutral
    £36.00
    £36.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-dark-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    ultra-slim brow detailer - dark brown
    £23.00
    £23.00
  • SAVE OVER 20%
    VIEVE The Prep & Set Pair Sets vieve-pret-set-primer-setting-spray-gift-set-1 files/vieve-pret-set-primer-setting-spray-gift-set-2.jpg

    The Prep & Set Pair

    The Prep & Set Pair

    £26.00
    £34.00 £26.00
  • VIEVE Bounce Balm Lip Balm vieve-prick-bounce-balm-rose-pink-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    nourishing lip balm - prick (pink)
    £19.00
    £19.00
  • VIEVE Modern Powder Perfector Powder vieve-modern-powder-perfector-light-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    natural finshing powder - light
    £33.00
    £33.00
  • SAVE 15%
    VIEVE The Go-To Lip Set bundle vieve-the-go-to-lip-set-1 files/vieve-the-go-to-lip-set-2.jpg

    The Go-To Lip Set

    The Go-To Lip Set

    customisable lip kit
    £34.00
    £40.00 £34.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - light 2, cool pink
    £28.00
    £28.00
  • SAVE 30%
    VIEVE The Full Expression Sets vieve-full-expression-makeup-brush-set-1_3815bd31-4cf3-44f5-8947-3a43ef6d32a6 files/vieve-full-expression-makeup-brush-set-2_3e600aeb-e854-4b26-aaf6-a5843a9d4cab.jpg

    The Full Expression

    The Full Expression

    14 brushes & luxury canister
    £260.00
    £370.00 £260.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-fair-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - fair
    £26.00
    £26.00
  • SAVE 15%
    VIEVE PERFECT PAIRINGS bundle vieve-pairings-lip-liner-lip-gloss-bundle-1_e4c0b1d3-8899-44cd-831a-215bf3c4f7bd files/vieve-pairings-lip-liner-lip-gloss-bundle-10.jpg

    PERFECT PAIRINGS

    PERFECT PAIRINGS

    customisable lip set
    £36.00
    £43.00 £36.00