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ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.
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Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.
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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.

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Glow On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.

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EYE WANDS

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.

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YOUR HANDBAG HERO

Bounce Balm delivers a high-shine glaze with lip-loving ingredients for plumper,smoother, and seriously hydrated lips.

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Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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ICON MASCARA

A modern day icon. For lashes that are unforgettable and unapologetic.

A modern day icon.
For lashes that are unforgettable and unapologetic.

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TRENDING NOW

Catch these popular picks before they're gone to complete your makeup bag.

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Icon Mascara

Icon Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
Unit price per
BACK IN STOCK

Eye Wand

Eye Wand
camel

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Camel
BACK IN STOCK

Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per
NEW IN

The Icon Reusable Eye Patches

The Icon Reusable Eye Patches

Regular price £15.00

Regular price ~~£0.00~~ Sale price £15.00
Unit price per
SAVE 16%

The Juicy Complexion Kit

The Juicy Complexion Kit

Regular price £147.00

Regular price ~~£176.00~~ Sale price £147.00
Unit price per
Coming Soon

TRAVEL SIZE

Super Skin Nova Travel Size

Super Skin Nova Travel Size
moisture rich primer

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per

50ml 12ml
Volume 12ml
Eye Wand

Eye Wand
mahogany

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Mahogany
Modern Mascara

Modern Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
Unit price per
NEW IN

Invisiveil Setting Spray Travel Size

Invisiveil Setting Spray Travel Size
35ml

Regular price £16.00

Regular price ~~£0.00~~ Sale price £16.00
Unit price per

100ml 35ml
Volume 35ml
Eye Wand

Eye Wand
hazelnut

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Hazelnut
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
medium

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Medium
SAVE 16%

The Golden Hour Complexion Kit

The Golden Hour Complexion Kit

Regular price £154.00

Regular price ~~£184.00~~ Sale price £154.00
Unit price per

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EMILY WOOD IS A MODERN DAY ICON

Introducing: Emily Wood - vibrant makeup artist creative whose playful, intuitive approach to beauty has quickly captured attention. See how she treats makeup as an art form using the new Icon mascara.

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BACK IN STOCK

Super Skin Nova

Super Skin Nova
moisture rich primer

Regular price £39.00

Regular price ~~£0.00~~ Sale price £39.00
Unit price per

50ml 12ml
Volume 50ml
Sunset Blush Balm

Sunset Blush Balm
rosa

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
Colour Rosa
Skin Nova Complexion Balm

Skin Nova Complexion Balm
230

Regular price £34.00

Regular price ~~£0.00~~ Sale price £34.00
Unit price per

100 - light cool 110 - light golden 120 - light neutral 130 - light peach 140 - light warm 200 - medium cool 210 - medium golden 220 - medium warm 230 - medium neutral 240 - medium peach 300 - tan golden 310 - tan cool 320 - tan neutral 330 - tan peach 340 - tan warm 400 - deep golden 410 - deep warm 420 - deep red 430 - deep cool 440 - deep neutral +
Colour 230 - medium neutral
BACK IN STOCK

Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per
BACK IN STOCK

Eye Wand

Eye Wand
camel

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Camel
AWARD-WINNING

Skin Nova

Skin Nova
radiant makeup primer

Regular price £31.00

Regular price ~~£0.00~~ Sale price £31.00
Unit price per

30ml 10ml 100ml +
Volume 30ml
AWARD-WINNING

Invisiveil Setting Spray

Invisiveil Setting Spray
100ml

Regular price £28.00

Regular price ~~£0.00~~ Sale price £28.00
Unit price per

100ml 35ml
Volume 100ml
EXCLUSIVE

VIEVE Gratitude Attitude Hoodie

VIEVE Gratitude Attitude Hoodie
dark grey

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
Unit price per

Dark grey Light grey marl
Colour Dark grey
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
medium

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Medium
Skin Nova XL

Skin Nova XL
radiant makeup primer

Regular price £65.00

Regular price ~~£0.00~~ Sale price £65.00
Unit price per

30ml 10ml 100ml +
Volume 100ml
EXCLUSIVE

Luxe Makeup Bag Mini

Luxe Makeup Bag Mini
ribbed black

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per
BACK IN STOCK

Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Ballerina Bijou Holy chic Riches +
Colour Ballerina

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