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ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.
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Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.
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Shop All Best Sellers New In Trending Now Exclusives VIEVE Travel Shop Sets Gift Card Brushes Jamie's Top Picks

ICON MASCARA HAS ARRIVED

Instant, curl and drama in a brushstroke. This is the mascara you’ll start recommending to strangers. Yep, it’s that good.

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Glow On the Go

Your glow-to essential — now mini. Same hydration, same radiance, just travel-sized.

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EYE WANDS

A shade for every lid, every mood, every moment. Creamy, blendable, and made to make your eyes pop — quick, easy, and totally foolproof.

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YOUR HANDBAG HERO

Bounce Balm delivers a high-shine glaze with lip-loving ingredients for plumper,smoother, and seriously hydrated lips.

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EXCLUSIVE: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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The Gratitude Attitude hoodie

The Gratitude Attitude hoodie is here and ready for you to style literally however you want

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NEW IN: ICON MASCARA

A modern day icon. For lashes that are unforgettable and unapologetic.

A modern day icon. For lashes that are unforgettable and unapologetic.

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EASY ON THE EYE

Looks like you spent forever on your eye look… really it was just a few VIEVE staples in five minutes.

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NEW IN

Icon Mascara

Icon Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
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NEW IN

The Icon Reusable Eye Patches

The Icon Reusable Eye Patches

Regular price £15.00

Regular price ~~£0.00~~ Sale price £15.00
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Eye Wand

Eye Wand
camel

Regular price £25.00

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Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Camel
Power Ink Liner

Power Ink Liner
midnight black

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
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Midnight black Dark brown
Colour Midnight black
The Ninetease Eyeshadow Palette

The Ninetease Eyeshadow Palette

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
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Modern Mascara

Modern Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
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217 Large Eyeshadow Blender Brush

217 Large Eyeshadow Blender Brush

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
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Soul Shadows

Soul Shadows
lure

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
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Terra Lure Gilt Burn Noir +
Colour Lure
The Edit

The Edit
5 essential brush set

Regular price £100.00

Regular price ~~£123.00~~ Sale price £100.00
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Eye Wand

Eye Wand
sand

Regular price £25.00

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Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Sand
The Muse Eyeshadow Palette

The Muse Eyeshadow Palette

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
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Power Ink Liner

Power Ink Liner
dark brown

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
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Midnight black Dark brown
Colour Dark brown

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ZOË TAYLOR IS A MODERN DAY ICON

Introducing: Zoë Taylor — celebrity makeup artist and Contributing Beauty Editor at SheerLuxe. See how she created this striking look from start to finish with all VIEVE products including the new Icon Mascara.

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BEST SELLERS

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Super Skin Nova

Super Skin Nova
moisture rich primer

Regular price £39.00

Regular price ~~£0.00~~ Sale price £39.00
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50ml 12ml
Volume 50ml
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Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
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AWARD-WINNING

Skin Nova

Skin Nova
radiant makeup primer

Regular price £31.00

Regular price ~~£0.00~~ Sale price £31.00
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30ml 10ml 100ml +
Volume 30ml
AWARD-WINNING

Invisiveil Setting Spray

Invisiveil Setting Spray
100ml

Regular price £28.00

Regular price ~~£0.00~~ Sale price £28.00
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100ml 35ml
Volume 100ml
Modern Mascara

Modern Mascara
midnight black

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
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EXCLUSIVE

The Nova Candle

The Nova Candle

Regular price £45.00

Regular price ~~£0.00~~ Sale price £45.00
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Skin Nova Complexion Balm

Skin Nova Complexion Balm
230

Regular price £34.00

Regular price ~~£0.00~~ Sale price £34.00
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100 - light cool 110 - light golden 120 - light neutral 130 - light peach 140 - light warm 200 - medium cool 210 - medium golden 220 - medium warm 230 - medium neutral 240 - medium peach 300 - tan golden 310 - tan cool 320 - tan neutral 330 - tan peach 340 - tan warm 400 - deep golden 410 - deep warm 420 - deep red 430 - deep cool 440 - deep neutral +
Colour 230 - medium neutral
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VIEVE Gratitude Attitude Hoodie

VIEVE Gratitude Attitude Hoodie
dark grey

Regular price £49.00

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Dark grey Light grey marl
Colour Dark grey
Skin Nova XL

Skin Nova XL
radiant makeup primer

Regular price £65.00

Regular price ~~£0.00~~ Sale price £65.00
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30ml 10ml 100ml +
Volume 100ml
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Luxe Makeup Bag Mini

Luxe Makeup Bag Mini
ribbed black

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
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Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
medium

Regular price £32.00

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Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Medium
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Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
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Ballerina Bijou Holy chic Riches +
Colour Ballerina

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