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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Bestsellers

The Nova Collection

Face

Primer

Eyes

Lips

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  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

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  • NEW IN
    VIEVE Skin Nova Concealer Concealer vieve-skin-nova-concealer-320-tan-neutral-1 VideoDrop

    Skin Nova Concealer

    Skin Nova Concealer

    lightweight buildable concealer - 320, tan neutral
    £28.00
    £28.00
  • VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1 VideoDrop

    The Ninetease Eyeshadow Palette

    The Ninetease Eyeshadow Palette

    £49.00
    £49.00
  • VIEVE The Ninetease Sock Apparel ninetease-socks-pdp-1 files/ninetease-socks-pdp-2.jpg

    The Ninetease Sock

    The Ninetease Sock

    £4.00
    £10.00 £4.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-rosa-pink-lipgloss-1_65bae770-666c-46d0-9957-22220c31a4f9 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - rosa
    £22.00
    £22.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-rich-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - rich
    £26.00
    £26.00
  • SAVE 16%
    VIEVE The Juicy Complexion Kit bundle vieve-full-face-complexion-liquid-blush-bundle-1 files/vieve-full-face-complexion-liquid-blush-bundle-2.jpg

    The Juicy Complexion Kit

    The Juicy Complexion Kit

    £153.00
    £183.00 £153.00
  • VIEVE The Varsity Tote 2.0 Accessories vieve-the-varisty-tote-bag-black-1 files/vieve-the-varisty-tote-bag-black-2_29814c8e-3a19-4d56-a620-ffcc2c5100f6.jpg

    The Varsity Tote 2.0

    The Varsity Tote 2.0

    £17.50
    £35.00 £17.50
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-deep-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - deep
    £26.00
    £26.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-blonde-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    ultra-slim brow detailer - blonde
    £23.00
    £23.00
  • VIEVE Bounce Balm Lip Balm vieve-grind-bounce-balm-warm-brown-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    nourishing lip balm - grind (brown)
    £19.00
    £19.00
  • VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-dark-grey-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    dark grey
    £19.60
    £49.00 £19.60
  • SAVE 15%
    VIEVE The Complete Complexion Set + 117 bundle vieve-full-face-foundation-brush-bundle-1 files/vieve-full-face-foundation-brush-bundle-2.jpg

    The Complete Complexion Set + 117

    The Complete Complexion Set + 117

    £158.00
    £187.00 £158.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-taupe-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    ultra-slim brow detailer - taupe
    £23.00
    £23.00
  • AWARD-WINNING
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-tan-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    cool toned cream contour - tan
    £26.00
    £26.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-light-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    ultra-slim brow detailer - light brown
    £23.00
    £23.00
  • AWARD-WINNING
    VIEVE Bath & Body Soak Bathleisure™ vieve-bath-body-cleansing-gel-1_c056805c-39d5-4d75-975f-8e1f3b1f5949 files/vieve-bath-body-cleansing-gel-4.jpg

    Bath & Body Soak

    Bath & Body Soak

    £27.00
    £27.00
  • VIEVE The Signature Candle 2.0 Bathleisure™ vieve-signature-candle-1_41d5310d-fc61-43c3-bf4b-ebd32d0eacd9 files/vieve-signature-candle-2.jpg

    The Signature Candle 2.0

    The Signature Candle 2.0

    £47.00
    £47.00
  • AWARD-WINNING
    VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-black-eyeliner-1 VideoDrop

    Power Ink Liner

    Power Ink Liner

    midnight black
    £23.00
    £23.00
  • AWARD-WINNING
    VIEVE Skin Dew Highlighter vieve-skin-dew-liquid-highlighter-1_1d655076-52a1-43e3-819b-e1533885223b VideoDrop

    Skin Dew

    Skin Dew

    liquid highlighter, 20ml
    £25.00
    £25.00
  • VIEVE Sunset Blush Balm Blush vieve-rosa-pink-liquid-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    luminous liquid blush - rosa
    £24.00
    £24.00
  • AWARD-WINNING
    VIEVE Eye Wand Eyeshadow vieve-camel-beige-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - camel
    £26.00
    £26.00