Shop All

Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

Bestsellers

The Nova Collection

Face

Primer

Eyes

Lips

  • THE ICONS

    SHOP BESTSELLERS

  • LEARN MORE

  • FREE PRECISION POWDER PUFF

    When you buy our new silky, blurring Invisiveil Loose Setting Powder.

    SHOP NOW
  • SAVE OVER 25%
    VIEVE The Rosa Duo Sets vieve-rose-pink-lip-gloss-liquid-blush-gift-set-1 files/vieve-rose-pink-lip-gloss-liquid-blush-gift-set-2.jpg

    The Rosa Duo

    The Rosa Duo

    £34.00
    £46.00 £34.00
  • VIEVE Lip Dew Lip gloss vieve-supermodel-neutral-brown-shimmer-lip-gloss-1 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - supermodel
    £22.00
    £22.00
  • VIEVE Lip Dew Lip gloss socialite-1 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - socialite
    £22.00
    £22.00
  • LIMITED-EDITION & EXCLUSIVE
    VIEVE Hotlips x Supermodel Sets vieve-lip-dew-supermodel-hot-lips-1_2007cf0a-3088-4279-9243-0e553cbd5f0f files/vieve-lip-dew-supermodel-hot-lips-2_a6902c09-f15c-45cb-8cf4-83f8c2f48d85.jpg

    Hotlips x Supermodel

    Hotlips x Supermodel

    supermodel
    £235.00
    £235.00
  • SAVE 15%
    VIEVE THE EYE WAND DUO KIT bundle vieve-eyewand-bundle-1_34b070e2-811a-4853-895c-4ef5a4dafb80 VideoDrop

    THE EYE WAND DUO KIT

    THE EYE WAND DUO KIT

    customisable eye wand duo
    £44.00
    £52.00 £44.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-resizing-original-1 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - original
    £22.00
    £22.00
  • AWARD-WINNING
    VIEVE Skin Nova Travel Size Primer skin-nova-mini-primer-1_603c1021-ef94-41cf-adbf-c6b93c9312b0 VideoDrop

    Skin Nova Travel Size

    Skin Nova Travel Size

    instant radiance primer, 10ml
    £15.00
    £15.00
  • VIEVE The Heritage Sock Apparel vieve-heritage-socks-beige-1 files/vieve-heritage-socks-beige-2.jpg

    The Heritage Sock

    The Heritage Sock

    £4.00
    £10.00 £4.00
  • AWARD-WINNING
    VIEVE Eye Wand Eyeshadow vieve-hazelnut-brown-cream-eyeshadow-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - hazelnut
    £26.00
    £26.00
  • AWARD-WINNING
    VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-tan-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    lightweight cream bronzer - tan
    £35.00
    £35.00
  • VIEVE Modern Lip Definer Lip liner vieve-velvet-sands-beige-lip-liner-1 VideoDrop

    Modern Lip Definer

    Modern Lip Definer

    creamy long-lasting lip liner - velvet sands
    £21.00
    £21.00
  • VIEVE 117 Foundation Brush Brushes vieve-117-foundation-brush-1 VideoDrop

    117 Foundation Brush

    117 Foundation Brush

    £28.00
    £28.00
  • VIEVE Sunset Blush Balm Blush vieve-cherub-pink-cream-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    luminous liquid blush - cherub
    £24.00
    £24.00
  • AWARD-WINNING
    VIEVE Eye Wand Eyeshadow vieve-sand-pink-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    creamy eyeshadow stick - sand
    £26.00
    £26.00
  • VIEVE Modern Matte Lipstick Lipstick vieve-ninetease-90s-brown-matte-lipstick-1 VideoDrop

    Modern Matte Lipstick

    Modern Matte Lipstick

    ninetease
    £12.50
    £25.00 £12.50
  • AWARD-WINNING
    VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-medium-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    lightweight cream bronzer - medium
    £35.00
    £35.00
  • VIEVE Sunset Blush Blush vieve-pesca-sunset-peach-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    powder blush - pesca
    £13.50
    £27.00 £13.50
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - light 1, neutral
    £28.00
    £28.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-cherry-berry-lipgloss-1 VideoDrop

    Lip Dew

    Lip Dew

    high shine lip gloss - cherry
    £22.00
    £22.00
  • VIEVE Sharpener Accessories vieve-makeup-pencil-sharpener-1 files/vieve-makeup-pencil-sharpener-2.jpg

    Sharpener

    Sharpener

    £7.00
    £7.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-medium1-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    medium-full coverage concealer - medium 1, neutral
    £28.00
    £28.00