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CLUB VIEVE: NOW BOARDING

Welcome to our new summer collection. Inspired by sun-soaked beach clubs and retro holiday nostalgia, this is your one-way ticket to looking sun-drenched and radiant wherever you are.
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Face
JET-SET & SET

Your go-to setting spray, now in travel size. Same 16-hour hold* and ultra-fine mist — designed for the on-the-go.
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Eyes
BACK IN STOCK

Eye Wand in Sand has officially returned. Shop this soft, sandy pink shade of our bestselling eyeshadow stick before it sells out again.
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Lips
SAVE ON YOUR SIGNATURE LIP

Line, blur, and go. Get 15% off your chosen shades of Poutder and Modern Lip Definer in The Perfect Poutder Kit.
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Bathleisure™
VIEVE The Label
The Gratitude Attitude hoodie

The wait is over. The Gratitude Attitude hoodie is here and ready for you to style literally however you want
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Shop All Club VIEVE Best Sellers New In Trending Now Exclusives Sets Gift Card Brushes Jamie's Top Picks

CLUB VIEVE: NOW BOARDING

Welcome to our new summer collection. Inspired by sun-soaked beach clubs and retro holiday nostalgia, this is your one-way ticket to looking sun-drenched and radiant wherever you are.

SHOP THE COLLECTION

Shop All Face Primer Foundation Concealer Powder Bronzer Blush Highlighter Setting Spray Refills Face Brushes & Tools Face Sets

JET-SET & SET

Your go-to setting spray, now in travel size. Same 16-hour hold* and ultra-fine mist — designed for the on-the-go.

Shop Now

Shop All Eyes Mascara Eyeshadow Stick Eyeshadow Palette Eyeliner Lashes Eye Brushes & Tools

BACK IN STOCK

Eye Wand in Sand has officially returned. Shop this soft, sandy pink shade of our bestselling eyeshadow stick before it sells out again.

Shop Eye Wand Sand

Shop All Lips Lip Balm Lip Liner Lipstick Lip Gloss Lip Brush Lip Sets

SAVE ON YOUR SIGNATURE LIP

Line, blur, and go. Get 15% off your chosen shades of Poutder and Modern Lip Definer in The Perfect Poutder Kit.

Shop Now

Shop All Bathleisure™ Bathleisure™ Set Bath & Shower Gel Bath & Body Oil Bath salts Candle VIEVE Robe

NEW IN: NOVA CANDLE

Bring the essence of Skin Nova into your home. Uplift your space with the luxurious blend of neroli, vanilla, and bergamot in this new limited-edition, reusable candle.

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Shop All VIEVE The Label Hoodie Cap Makeup Bags Accessories

The Gratitude Attitude hoodie

The wait is over. The Gratitude Attitude hoodie is here and ready for you to style literally however you want

Shop Now

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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out.

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NEW IN

Poutder

Poutder
miss figgy

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ripple Pinkie Miss figgy Bellini +
Colour Miss figgy
Skin Dew

Skin Dew
liquid highlighter

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

7ml 20ml 60ml
Volume 20ml
EXCLUSIVE

The Nova Candle

The Nova Candle

Regular price £45.00

Regular price ~~£0.00~~ Sale price £45.00
Unit price per
SAVE 15%

The Perfect Poutder Kit

The Perfect Poutder Kit
customisable lip set

Regular price £36.00

Regular price ~~£42.00~~ Sale price £36.00
Unit price per
NEW IN

Poutder

Poutder
pinkie

Regular price £23.00

Regular price ~~£0.00~~ Sale price £23.00
Unit price per

Ripple Pinkie Miss figgy Bellini +
Colour Pinkie
BACK IN STOCK

Modern Lip Definer

Modern Lip Definer
brat

Regular price £19.00

Regular price ~~£0.00~~ Sale price £19.00
Unit price per

Velvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse +
Colour Brat
SAVE 30%

The Full Expression

The Full Expression
14 brushes & luxury canister

Regular price £250.00

Regular price ~~£368.00~~ Sale price £250.00
Unit price per
Modern Radiance Cream Bronzer

Modern Radiance Cream Bronzer
light

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernradiancecreambronzer Light-medium Medium / modernradiancecreambronzer Tan / modernradiancecreambronzer Deep / modernradiancecreambronzer +
Colour Light
AWARD-WINNING

Skin Nova

Skin Nova
radiant makeup primer

Regular price £31.00

Regular price ~~£0.00~~ Sale price £31.00
Unit price per

30ml 10ml 100ml
Volume 30ml
Modern Powder Perfector

Modern Powder Perfector
medium

Regular price £32.00

Regular price ~~£0.00~~ Sale price £32.00
Unit price per

Light / modernpowderperfector Medium / modernpowderperfector Tan / modernpowderperfector Deep / modernpowderperfector +
Colour Medium
LIMITED-EDITION

Eye Wand

Eye Wand
lilac

Regular price £25.00

Regular price ~~£0.00~~ Sale price £25.00
Unit price per

Lilac Vanilla Sand Camel Hazelnut Mahogany Coffee Espresso Raven +
Colour Lilac
SAVE 25%

Trinket Tin

Trinket Tin

Regular price £31.00

Regular price ~~£42.00~~ Sale price £31.00
Unit price per
NEW IN

Lip Dew

Lip Dew
strawb

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per

Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Strawb
EXCLUSIVE

VIEVE Gratitude Attitude Hoodie

VIEVE Gratitude Attitude Hoodie
dark grey

Regular price £49.00

Regular price ~~£0.00~~ Sale price £49.00
Unit price per

Dark grey Light grey marl
Colour Dark grey
Skin Nova Complexion Balm

Skin Nova Complexion Balm
440

Regular price £34.00

Regular price ~~£0.00~~ Sale price £34.00
Unit price per

100 - light cool 110 - light golden 120 - light neutral 130 - light peach 140 - light warm 200 - medium cool 210 - medium golden 220 - medium warm 230 - medium neutral 240 - medium peach 300 - tan golden 310 - tan cool 320 - tan neutral 330 - tan peach 340 - tan warm 400 - deep golden 410 - deep warm 420 - deep red 430 - deep cool 440 - deep neutral +
Colour 440 - deep neutral
Bounce Balm

Bounce Balm
hydrating lip balm

Regular price £17.00

Regular price ~~£0.00~~ Sale price £17.00
Unit price per
115 Sculpted Complexion Brush

115 Sculpted Complexion Brush
115

Regular price £26.00

Regular price ~~£0.00~~ Sale price £26.00
Unit price per

117 115
Style 115
E-GIFT CARD

E-GIFT CARD

Regular price From £10.00

Regular price Sale price From £10.00
Unit price per
NEW IN

Soul Shadows

Soul Shadows
gilt

Regular price £29.00

Regular price ~~£0.00~~ Sale price £29.00
Unit price per

Terra Lure Gilt Burn Noir +
Colour Gilt
Sunset Blush Balm

Sunset Blush Balm
pesca

Regular price £24.00

Regular price ~~£0.00~~ Sale price £24.00
Unit price per

Pesca / sunsetblushbalm Cherub / sunsetblushbalm Strawb Rosa / sunsetblushbalm Piazza / sunsetblushbalm +
Colour Pesca
EXCLUSIVE

Claw Clip

Claw Clip
black marble

Regular price £15.00

Regular price ~~£0.00~~ Sale price £15.00
Unit price per

Beige marble Black marble
Colour Black marble
BACK IN STOCK

Nova Glow Liquid Light

Nova Glow Liquid Light
ballerina

Regular price £27.00

Regular price ~~£0.00~~ Sale price £27.00
Unit price per

Ballerina Bijou Holy chic Riches +
Colour Ballerina
Coming Soon

EXCLUSIVE

Claw Clip

Claw Clip
beige marble

Regular price £15.00

Regular price ~~£0.00~~ Sale price £15.00
Unit price per

Beige marble Black marble
Colour Beige marble
Lip Dew

Lip Dew
cherry

Regular price £21.00

Regular price ~~£0.00~~ Sale price £21.00
Unit price per

Mirror Original Pesca Cherub Rosa Cherry Strawb +
Colour Cherry

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