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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • BROWS ARE HERE

    You asked. We did brows. Shape, define and set with our Modern Brow Definer and Gel.

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  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-blonde-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    blonde
    £23.00
    £23.00
  • NEW IN
    VIEVE Bounce Balm Lip Balm vieve-grind-bounce-balm-warm-brown-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    grind
    £19.00
    £19.00
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-dark-grey-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    dark grey
    £49.00
    £49.00
  • SAVE 15%
    VIEVE The Complete Complexion Set + 117 bundle vieve-full-face-foundation-brush-bundle-1 files/vieve-full-face-foundation-brush-bundle-2.jpg

    The Complete Complexion Set + 117

    The Complete Complexion Set + 117

    £158.00
    £187.00 £158.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-taupe-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    taupe
    £23.00
    £23.00
  • VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1 VideoDrop

    The Ninetease Eyeshadow Palette

    The Ninetease Eyeshadow Palette

    £49.00
    £49.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-light-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    light brown
    £23.00
    £23.00
  • VIEVE Bath & Body Soak Bathleisure™ vieve-bath-body-cleansing-gel-1_c056805c-39d5-4d75-975f-8e1f3b1f5949 files/vieve-bath-body-cleansing-gel-4.jpg

    Bath & Body Soak

    Bath & Body Soak

    £27.00
    £27.00
  • SAVE 15%
    VIEVE The Perfect Poutder Kit bundle vieve-pairings-lip-liner-lip-mousse-bundle-1 files/vieve-pairings-lip-liner-lip-mousse_6.jpg

    The Perfect Poutder Kit

    The Perfect Poutder Kit

    customisable lip set
    £38.00
    £45.00 £38.00
  • BACK IN STOCK
    VIEVE The Signature Candle 2.0 Bathleisure™ vieve-signature-candle-1_41d5310d-fc61-43c3-bf4b-ebd32d0eacd9 files/vieve-signature-candle-2.jpg

    The Signature Candle 2.0

    The Signature Candle 2.0

    £47.00
    £47.00
  • SAVE OVER 20%
    VIEVE The Prep & Set Pair Sets vieve-pret-set-primer-setting-spray-gift-set-1 files/vieve-pret-set-primer-setting-spray-gift-set-2.jpg

    The Prep & Set Pair

    The Prep & Set Pair

    £26.00
    £34.00 £26.00
  • VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-light-1 VideoDrop

    Modern Bronzer

    Modern Bronzer

    light
    £34.00
    £34.00
  • VIEVE Power Ink Liner Eyeliner vieve-power-ink-liner-black-eyeliner-1 VideoDrop

    Power Ink Liner

    Power Ink Liner

    midnight black
    £23.00
    £23.00
  • VIEVE Skin Dew Highlighter vieve-skin-dew-liquid-highlighter-1 VideoDrop

    Skin Dew

    Skin Dew

    liquid highlighter
    £25.00
    £25.00
  • VIEVE Sunset Blush Balm Blush vieve-rosa-pink-liquid-blush-balm-1 VideoDrop

    Sunset Blush Balm

    Sunset Blush Balm

    rosa
    £24.00
    £24.00
  • VIEVE Eye Wand Eyeshadow vieve-camel-beige-eyeshadow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    camel
    £26.00
    £26.00
  • SAVE OVER 25%
    VIEVE The Rosa Duo Sets vieve-rose-pink-lip-gloss-liquid-blush-gift-set-1 files/vieve-rose-pink-lip-gloss-liquid-blush-gift-set-2.jpg

    The Rosa Duo

    The Rosa Duo

    £34.00
    £46.00 £34.00
  • LIMITED-EDITION
    VIEVE Lip Dew Lip gloss vieve-supermodel-neutral-brown-shimmer-lip-gloss-1 VideoDrop

    Lip Dew

    Lip Dew

    supermodel
    £22.00
    £22.00
  • LIMITED-EDITION
    VIEVE Eye Wand Eyeshadow vieve-smoke-taupe-grey-eyeshowdow-stick-1 VideoDrop

    Eye Wand

    Eye Wand

    smoke
    £26.00
    £26.00
  • VIEVE Lip Dew Lip gloss socialite-1 VideoDrop

    Lip Dew

    Lip Dew

    socialite
    £22.00
    £22.00
  • SAVE 16%
    VIEVE The Golden Hour Complexion Kit bundle vieve-full-face-complexion-cream-bronzer-bundle-1 files/vieve-full-face-complexion-cream-bronzer-bundle-2.jpg

    The Golden Hour Complexion Kit

    The Golden Hour Complexion Kit

    £162.00
    £194.00 £162.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-230-medium-neutral-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    230
    £36.00
    £36.00