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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • BROWS ARE HERE

    You asked. We did brows. Shape, define and set with our Modern Brow Definer and Gel.

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  • NEW IN
    VIEVE Modern Brow Gel Eyebrow Gel vieve-clear-modern-brow-gel-1_48bc87f2-8b79-4ef9-b6e9-5f205b1a108f VideoDrop

    Modern Brow Gel

    Modern Brow Gel

    clear
    £23.00
    £23.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-medium-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    medium brown
    £23.00
    £23.00
  • VIEVE Skin Nova XL Primer skin-nova-xl-illuminating-primer-1 VideoDrop

    Skin Nova XL

    Skin Nova XL

    radiant makeup primer
    £69.00
    £69.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-blonde-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    blonde
    £23.00
    £23.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-200-medium-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    200
    £36.00
    £36.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-dark-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    dark brown
    £23.00
    £23.00
  • SAVE 25%
    VIEVE The Heroes Sets vieve-the-heroes-makeup-bestsellers-gift-set-1 files/vieve-the-heroes-makeup-bestsellers-gift-set-2.jpg

    The Heroes

    The Heroes

    £58.00
    £78.00 £58.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-light-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    light brown
    £23.00
    £23.00
  • VIEVE Super Skin Nova Primer vieve-super-skin-nova-moisturising-primer-1 VideoDrop

    Super Skin Nova

    Super Skin Nova

    moisture rich primer
    £39.00
    £39.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-taupe-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    taupe
    £23.00
    £23.00
  • SAVE 15%
    VIEVE The Go-To Lip Set bundle vieve-the-go-to-lip-set-1 files/vieve-the-go-to-lip-set-2.jpg

    The Go-To Lip Set

    The Go-To Lip Set

    customisable lip kit
    £34.00
    £40.00 £34.00
  • AWARD-WINNING
    VIEVE Skin Nova Primer skin-nova-makeup-primer-1 VideoDrop

    Skin Nova

    Skin Nova

    radiant makeup primer
    £33.00
    £33.00
  • VIEVE Modern Mascara Mascara vieve-modern-mascara-1 VideoDrop

    Modern Mascara

    Modern Mascara

    midnight black
    £27.00
    £27.00
  • AWARD-WINNING
    VIEVE Invisiveil Setting Spray Setting Spray vieve-invisiveil-setting-spray-1 VideoDrop

    Invisiveil Setting Spray

    Invisiveil Setting Spray

    100ml
    £29.00
    £29.00
  • SAVE 30%
    VIEVE The Full Expression Sets vieve-full-expression-makeup-brush-set-1_3815bd31-4cf3-44f5-8947-3a43ef6d32a6 files/vieve-full-expression-makeup-brush-set-2_3e600aeb-e854-4b26-aaf6-a5843a9d4cab.jpg

    The Full Expression

    The Full Expression

    14 brushes & luxury canister
    £260.00
    £370.00 £260.00
  • NEW IN
    VIEVE Bounce Balm Lip Balm vieve-prick-bounce-balm-rose-pink-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    prick
    £19.00
    £19.00
  • TRAVEL SIZE
    VIEVE Glowbe Trotter Sets vieve-glowbe-trotter-travel-size-set-1 VideoDrop

    Glowbe Trotter

    Glowbe Trotter

    travel size discovery set
    £29.00
    £41.00 £29.00
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-medium-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    light-medium
    £35.00
    £35.00
  • EXCLUSIVE
    VIEVE VIEVE Gratitude Attitude Hoodie Apparel vieve-dark-grey-gratitude-hoodie-1 VideoDrop

    VIEVE Gratitude Attitude Hoodie

    VIEVE Gratitude Attitude Hoodie

    dark grey
    £49.00
    £49.00
  • VIEVE Bounce Balm Lip Balm vieve-bounce-balm-lip-treatment-1 VideoDrop

    Bounce Balm

    Bounce Balm

    vieve vanilla
    £19.00
    £19.00
  • SAVE 15%
    VIEVE PERFECT PAIRINGS bundle vieve-pairings-lip-liner-lip-gloss-bundle-1_e4c0b1d3-8899-44cd-831a-215bf3c4f7bd files/vieve-pairings-lip-liner-lip-gloss-bundle-10.jpg

    PERFECT PAIRINGS

    PERFECT PAIRINGS

    customisable lip set
    £36.00
    £43.00 £36.00
  • VIEVE The Ninetease Eyeshadow Palette Eyeshadow vieve-ninetease-90s-eyeshadow-palette-1 VideoDrop

    The Ninetease Eyeshadow Palette

    The Ninetease Eyeshadow Palette

    £49.00
    £49.00