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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • YOUR BEST SUMMER SKIN

    From glow-boosting primers and radiant highlighters to skin-loving foundation, discover everything you need for luminous summer skin.

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  • AWARD-WINNING
    VIEVE Skin Nova Primer skin-nova-makeup-primer-1 VideoDrop

    Skin Nova

    Skin Nova

    radiant makeup primer
    £33.00
    £33.00
  • NEW IN
    VIEVE Modern Brow Gel Eyebrow Gel vieve-clear-modern-brow-gel-1_48bc87f2-8b79-4ef9-b6e9-5f205b1a108f VideoDrop

    Modern Brow Gel

    Modern Brow Gel

    clear
    £23.00
    £23.00
  • SAVE 20%
    VIEVE The Out of Office Set Sets Vieve-full-face-out-of-office-bundle-1 files/Vieve-full-face-out-of-office-bundle-9.jpg

    The Out of Office Set

    The Out of Office Set

    save £20
    £76.00
    £96.00 £76.00
  • VIEVE Super Skin Nova Primer vieve-super-skin-nova-moisturising-primer-1 VideoDrop

    Super Skin Nova

    Super Skin Nova

    moisture rich primer
    £39.00
    £39.00
  • AWARD-WINNING
    VIEVE Invisiveil Setting Spray Setting Spray vieve-invisiveil-setting-spray-1 VideoDrop

    Invisiveil Setting Spray

    Invisiveil Setting Spray

    100ml
    £29.00
    £29.00
  • NEW IN
    VIEVE Silhouette Stick Contour vieve-silhouette-stick-light-contour-stick-1 VideoDrop

    Silhouette Stick

    Silhouette Stick

    light
    £26.00
    £26.00
  • VIEVE Skin Nova XL Primer skin-nova-xl-illuminating-primer-1 VideoDrop

    Skin Nova XL

    Skin Nova XL

    radiant makeup primer
    £69.00
    £69.00
  • ARCHIVE
    VIEVE The Essential Eyeshadow Palette Eyeshadow vieve-essential-eyeshadow-palette-1 VideoDrop

    The Essential Eyeshadow Palette

    The Essential Eyeshadow Palette

    £24.50
    £49.00 £24.50
  • ARCHIVE
    VIEVE Sunset Blush Blush vieve-sunset-rosa-dusky-pink-blush-1 VideoDrop

    Sunset Blush

    Sunset Blush

    rosa
    £13.50
    £27.00 £13.50
  • ARCHIVE
    VIEVE The Muse Eyeshadow Palette Eyeshadow vieve-muse-palette-1 VideoDrop

    The Muse Eyeshadow Palette

    The Muse Eyeshadow Palette

    £24.50
    £49.00 £24.50
  • ARCHIVE
    VIEVE Modern Bronzer Bronzer vieve-modern-bronzer-palette-medium-1 VideoDrop

    Modern Bronzer

    Modern Bronzer

    medium
    £20.40
    £34.00 £20.40
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-medium-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    medium brown
    £23.00
    £23.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-200-medium-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    200
    £36.00
    £36.00
  • VIEVE Icon Mascara Mascara vieve-icon-volumising-mascara-1 files/vieve-icon-volumising-mascara-6.jpg

    Icon Mascara

    Icon Mascara

    midnight black
    £27.00
    £27.00
  • SAVE 15%
    VIEVE The Nova Complexion Duo bundle vieve-skin-nova-primer-foundation-duo-1 files/vieve-skin-nova-primer-foundation-duo-2.jpg

    The Nova Complexion Duo

    The Nova Complexion Duo

    save £11
    £58.00
    £69.00 £58.00
  • VIEVE Modern Mascara Mascara vieve-modern-mascara-1 VideoDrop

    Modern Mascara

    Modern Mascara

    midnight black
    £27.00
    £27.00
  • TRAVEL SIZE
    VIEVE Glowbe Trotter Sets vieve-glowbe-trotter-travel-size-set-1 VideoDrop

    Glowbe Trotter

    Glowbe Trotter

    travel size discovery set
    £29.00
    £41.00 £29.00
  • VIEVE Bounce Balm Lip Balm vieve-bounce-balm-lip-treatment-1 VideoDrop

    Bounce Balm

    Bounce Balm

    vieve vanilla
    £19.00
    £19.00
  • SAVE OVER 20%
    VIEVE The Prep & Set Pair Sets vieve-pret-set-primer-setting-spray-gift-set-1 files/vieve-pret-set-primer-setting-spray-gift-set-2.jpg

    The Prep & Set Pair

    The Prep & Set Pair

    £26.00
    £34.00 £26.00
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-medium-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    light-medium
    £35.00
    £35.00
  • SAVE 15%
    VIEVE The Go-To Lip Set bundle vieve-the-go-to-lip-set-1 files/vieve-the-go-to-lip-set-2.jpg

    The Go-To Lip Set

    The Go-To Lip Set

    customisable lip kit
    £34.00
    £40.00 £34.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 2
    £28.00
    £28.00