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A LETTER FROM JAMIE

Welcome to the VIEVE Family - consider yourself among friends. From the first time I saw my mum do her face in the car mirror, I’ve been obsessed with the way makeup can transform people – inside and out. It’s one of the reasons I trained as a professional makeup artist and worked on luxury beauty counters, then decided to start sharing and teaching online. And it’s why I created VIEVE.

I could tell you all about the incredible formulas, and I can promise you our products perform in a way that’s super easy and intuitive – whether you’re a total makeup novice or a professional artist yourself.

But, most of all, my hope is that VIEVE feels like a home to you. A place where you can come to for advice. A place to find products that feel like small acts of self–love. And finally, a place where you can belong to a family dedicated to helping you feel like the very best version of you each day.

I’m so honoured to have you on this journey with us – I made VIEVE for you.

Love, Jamie Genevieve

  • I absolutely Love Skin Nova and wear it every day at work and every week I'll have a customer comment on my glowing skin which I love! I’m 57 yrs old and will never be without skin nova, its the best thing in my makeup bag!

    Susanna

  • Skin Nova Complexion Balm is my new favourite foundation! I have always loved a natural finish with my foundation and this is perfect! The glow it’s gives makes my skin look so healthy. Love it

    Beth

  • I am in love with this!! I have oily skin but I like my makeup to have a natural glow. This allows me to really control the matte vs glowy look to my makeup. And omg does it LAST ALL DAY LONG! I am in love with every VIEVE product I've tried, but this may be a new holy grail!

    Janey

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