A LETTER FROM JAMIE

Welcome to the VIEVE family! Consider yourself among friends. Ever since I first saw my mum doing her makeup in the car mirror as a kid, I’ve been fascinated by how makeup can transform the way we feel inside and out. It’s what inspired me to train as a professional makeup artist, work on beauty and start sharing content online. And it’s why I created VIEVE. 

Every product we create is designed to perform beautifully and feel effortless to use, whether you're just starting out with makeup or you're a pro. 

More than anything, I want VIEVE to feel like home. A place to find advice, discover products that make you feel like the best version of you, and be part of an uplifting community that celebrates confidence.  

Love, Jamie Genevieve

  • I absolutely Love Skin Nova and wear it every day at work and every week I'll have a customer comment on my glowing skin which I love! I’m 57 yrs old and will never be without skin nova, its the best thing in my makeup bag!

    Susanna

  • Skin Nova Complexion Balm is my new favourite foundation! I have always loved a natural finish with my foundation and this is perfect! The glow it’s gives makes my skin look so healthy. Love it

    Beth

  • I am in love with this!! I have oily skin but I like my makeup to have a natural glow. This allows me to really control the matte vs glowy look to my makeup. And omg does it LAST ALL DAY LONG! I am in love with every VIEVE product I've tried, but this may be a new holy grail!

    Janey

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