THE STORY OF VIEVE
Founded by professional makeup artist Jamie Genevieve and born with a real sense of community, VIEVE is a curation of exceptional products that perform effortlessly to help you feel incredible — no matter what your look or style. This is makeup that gets you.
Founded by professional makeup artist Jamie Genevieve and born with a real sense of community, VIEVE is a curation of exceptional products that perform effortlessly to help you feel incredible — no matter what your look or style. This is makeup that gets you.
Invisiveil Setting Spray
100mlSuper Skin Nova
moisture rich primer
A LETTER FROM JAMIE
Welcome to the VIEVE family! Consider yourself among friends. Ever since I first saw my mum doing her makeup in the car mirror as a kid, I’ve been fascinated by how makeup can transform the way we feel inside and out. It’s what inspired me to train as a professional makeup artist, work on beauty and start sharing content online. And it’s why I created VIEVE.
Every product we create is designed to perform beautifully and feel effortless to use, whether you're just starting out with makeup or you're a pro.
More than anything, I want VIEVE to feel like home. A place to find advice, discover products that make you feel like the best version of you, and be part of an uplifting community that celebrates confidence.
Love, Jamie Genevieve
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I absolutely Love Skin Nova and wear it every day at work and every week I'll have a customer comment on my glowing skin which I love! I’m 57 yrs old and will never be without skin nova, its the best thing in my makeup bag!
Susanna
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Skin Nova Complexion Balm is my new favourite foundation! I have always loved a natural finish with my foundation and this is perfect! The glow it’s gives makes my skin look so healthy. Love it
Beth
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I am in love with this!! I have oily skin but I like my makeup to have a natural glow. This allows me to really control the matte vs glowy look to my makeup. And omg does it LAST ALL DAY LONG! I am in love with every VIEVE product I've tried, but this may be a new holy grail!
Janey
"VIEVE is all about artistry,confidence and self-expression. Our products are designed to empower you to create looks that feel as good as they look,whether it's a subtle everyday vibe or a bold statement look."
"VIEVE is all about artistry,confidence and self-expression. Our products are designed to empower you to create looks that feel as good as they look,whether it's a subtle everyday vibe or a bold statement look."
The Go-To Lip Set
customisable lip kitModern Brow Definer
medium brownModern Brow Definer
dark brown
"Beauty isn’t always about trends; it’s about knowing what works for you. Embrace your features and enhance what makes you, you. Confidence is the real glow-up."
"Beauty isn’t always about trends; it’s about knowing what works for you. Embrace your features and enhance what makes you, you. Confidence is the real glow-up."
