VIEVE WRAPPED 2024
What a year! From unforgettable launches to continued love for everyone’s favourite staples, 2024 has been nothing short of iconic. So, let’s take a moment to reflect, celebrate, and wrap it up – VIEVE style.
What a year! From unforgettable launches to continued love for everyone’s favourite staples, 2024 has been nothing short of iconic. So, let’s take a moment to reflect, celebrate, and wrap it up – VIEVE style.
Featured products



Invisiveil Setting Spray
100mlVIEVE Gratitude Attitude Hoodie
dark greyJUST A FEW OF OUR HIGHLIGHTS
ABERDEEN STORE
We celebrated the launch of Skin Nova Complexion Balm with our roadshow, meeting lots of you IRL in London, Birmingham, Liverpool and Manchester. Where will 2025 take us?
JG IN NEW YORK
Our loyalty club got a makeover with the launch of VIEVE Society, giving you, our community, the chance to get swap their hard-earned points for limited-edition, money-can’t-buy exclusives.
GLASGOW CALLING
We brought our Pop-Up back to Glasgow for the fourth year running, complete with Jamie-led masterclasses, brand new merch, and exciting gifts with purchase and residencies from local businesses.
2025 NEW IN
Did you spot our billboard campaign across London?
Nova Glow Liquid Light
ballerinaPERFECT PAIRINGS
customisable lip setSTORE OPENINGS
H BEAUTY SILVERBURN
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SNK OXFORD CIRCUS
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SEPHORA
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THANK YOU
At VIEVE, our community is everything to us. We’re so grateful for your support this year and can’t wait for you to see what we’ve got in store for you next year.
Love Jamie (and everyone else at VIEVE)
XXX
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