What a year! From unforgettable new launches to continued love for everyone’s favourite staples, 2025 has been nothing short of iconic. So, let’s take a moment to reflect, celebrate, and wrap it up – VIEVE style.
Bounce Balm
nourishing lip balm - vieve vanilla (clear)
Invisiveil Setting Spray
long-wear setting spray
VIEVE Gratitude Attitude Hoodie
dark grey
Modern Mascara
midnight black
The Ninetease Eyeshadow Palette
Glowbe Trotter
travel size discovery setA YEAR TO REMEMBER
GLASGOW, ALWAYS
Five years in, and our Glasgow store is now a permanent home. What started as a pop-up has become a space that we’re proud to call ours for the foreseeable.
NEW YORK, NEW YORK
We crossed the pond to spend time with our New York community,and what a trip it was. From our first NYC pop-up to unforgettable IRL moments with Jamie, it was all about connection,new faces, and celebrating VIEVE on a whole new scale.
ABERDEEN CALLING
Our first-ever pop up in Aberdeen and one we’ll never forget. Meeting so many of you in person and bringing VIEVE to the city for the first time was incredibly special.
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/pages/the-glasgow-store
GLASGOW, ALWAYS
Five years in, and our Glasgow store is now a permanent home. What started as a pop-up has become a space that we’re proud to call ours for the foreseeable.
-
NEW YORK, NEW YORK
We crossed the pond to spend time with our New York community,and what a trip it was. From our first NYC pop-up to unforgettable IRL moments with Jamie, it was all about connection,new faces, and celebrating VIEVE on a whole new scale.
-
ABERDEEN CALLING
Our first-ever pop up in Aberdeen and one we’ll never forget. Meeting so many of you in person and bringing VIEVE to the city for the first time was incredibly special.
Nova Glow Liquid Light
ballerinaNova Glow Liquid Light
ballerina
PERFECT PAIRINGS
customisable lip set
The Varsity Tote 2.0
The Nova Candle
The Complete Complexion Set + 117
STORE OPENINGS
H BEAUTY SILVERBURN
We were proud to be part of the opening of H Beauty Silverburn, launching our biggest-ever gondola in the brand-new store. Seeing even more of VIEVE in our home city made this one especially exciting.
SPACE NK OXFORD CIRCUS
Right in the heart of London, we found a new home at Space NK Oxford Circus. The perfect place to experience VIEVE in one of the city’s most iconic beauty destinations.
SEPHORA
This year, VIEVE expanded across Sephora — with store openings in White City, Cardiff, Manchester Arndale, Oxford, Birmingham and Liverpool. We also opened our first Sephora store in Wales, bringing VIEVE to even more of you across the UK.
-
H BEAUTY SILVERBURN
We were proud to be part of the opening of H Beauty Silverburn, launching our biggest-ever gondola in the brand-new store. Seeing even more of VIEVE in our home city made this one especially exciting.
-
SPACE NK OXFORD CIRCUS
Right in the heart of London, we found a new home at Space NK Oxford Circus. The perfect place to experience VIEVE in one of the city’s most iconic beauty destinations.
-
SEPHORA
This year, VIEVE expanded across Sephora — with store openings in White City, Cardiff, Manchester Arndale, Oxford, Birmingham and Liverpool. We also opened our first Sephora store in Wales, bringing VIEVE to even more of you across the UK.
THANK YOU
Five years of VIEVE and it still feels just as exciting. This brand exists because of the community around it, and I’m endlessly grateful for the support,creativity and connection you bring to it every day. Thank you for being part of this journey so far. I can’t wait to show you what’s next.
Love Jamie (and everyone else at VIEVE)
XXX
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