Icon Mascara

Not to be dramatic, but Icon Mascara might just change your standards. The jumbo spiral brush grips from root to tip, lifting every lash (yep, even the sneaky corner ones) for instant volume, curl and definition. 

The formula? Inky black, lightweight, and enriched with lash-loving ingredients like Pistacia Lentiscus Gum, Panthenol, Castor Seed Oil and Argan Oil. It builds beautifully without flaking or stiffening, so lashes stay soft and lifted all day.  

It comes off easily without any scrubbing, making it gentle on lashes and lazy girl approved. It’s the mascara you’ll start recommending to strangers.  

• Lash volume increased by up to 356%* 
• Smudge-proof for up to 24h* 
• Lash length increased by up to 28%* 
• Lash curl angle improved by up to 20º* 
• 98% agree lashes have an intense black pigment** 

*based on a 21-day clinical trial of 22 women 

**based on an independent consumer perception trial on 84 women after two weeks. 

Start at the root of your lashes and sweep up towards the ends in smooth, even strokes. Layer while the formula’s still slightly wet for extra volume. One coat gives a clean, casual look. Or, keep building for extra drama, no curler needed.

• Pistacia Lentiscus Gum – supports lash strength and growth 
• Panthenol (Vitamin B5) – helps condition and improves lustre  
• Castor Seed Oil & Argan Oil – known to nourish and care for lashes 
• Film-Forming Polymer – helps lashes hold curl 

Try applying while looking down into a mirror — it helps catch every single lash, from the root to the tip. I like misting a little Invisiveil Setting Spray first too. It gives just the right grip if you’re going in for more than one coat. Simple, but makes all the difference!