POUTDER: THE FUTURE OF LIP
This is Poutder — lip colour, evolved.
Not your average liquid lipstick. Not like any other soft-matte you’ve tried. This is Poutder.

WHAT’S THE HYPE AROUND BLURRED LIPS?
The soft-focus lip is everywhere — and it's easier than you think. Discover the trend that's dominating your feed and the one product that makes it effortless.
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The Perfect Poutder Kit
customisable lip setRegular price £36.00Regular priceUnit price / per£42.00Sale price £36.00 -
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Modern Lip Definer
barkRegular price £19.00Regular priceUnit price / perVelvet sands Brat / modernlipdefiner Bark Rumour Tailored Peach'd Stupid cupid Aphrodyte Bewitched Rogue rouge Muse + -
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Modern Matte Lipstick
bratRegular price £23.00Regular priceUnit price / perVieve Treasure Ninetease Comin-in-haute Power suit Pinch Cherub's kiss Deity Brat Promise Lara Muse / modernmattelipstick + -
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Satin Slip Lipstick
deep loveRegular price £23.00Regular priceUnit price / perColour Deep love
BALLERINA IS BACK
She sold out in a flash — now Nova Glow Liquid Light in Ballerina is back for an encore. You’re one swipe away from a glass skin glow that’s always en pointe.
SEASON OF LOVE
Brides, guests, general romantics — this one’s for you. Whether it's your big day or you're dancing at someone else's, Jamie’s wedding-ready picks are here to help you glow all day and night.


VIEVE SOCIETY
Join VIEVE Society - the club where every purchase earns you points to unlock bestselling icons and exclusive, money-can't-buy products available only to members!
Join VIEVE Society - the club where every purchase earns you points to unlock bestselling icons and exclusive, money-can't-buy products available only to members!




