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Capture the bold, unapologetic spirit of VIEVE and our founder Jamie Genevieve's with exceptional makeup and accessories that elevate any day or night look — whether you're keeping it casual or going all out. 

  • VIEVE Best Sellers

    Shop our VIEVE best sellers now and your makeup bag will thank you later.

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  • FINAL CHANCE FAVOURITES

    Shop icon VIEVE products for up to 60% off in our Archive Sale before they’re gone for good. 

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  • BACK IN STOCK
    VIEVE Icon Mascara Mascara vieve-icon-volumising-mascara-1 files/vieve-icon-volumising-mascara-6.jpg

    Icon Mascara

    Icon Mascara

    midnight black
    $29.00
    $29.00
  • NEW IN
    VIEVE Modern Brow Gel Eyebrow Gel vieve-clear-modern-brow-gel-1_48bc87f2-8b79-4ef9-b6e9-5f205b1a108f VideoDrop

    Modern Brow Gel

    Modern Brow Gel

    clear
    $27.00
    $27.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-medium-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    medium brown
    $27.00
    $27.00
  • VIEVE Skin Nova XL Primer skin-nova-xl-illuminating-primer-1 VideoDrop

    Skin Nova XL

    Skin Nova XL

    radiant makeup primer
    $93.00
    $93.00
  • VIEVE Skin Nova Complexion Balm Foundation vieve-skin-nova-complexion-balm-200-medium-cool-1 VideoDrop

    Skin Nova Complexion Balm

    Skin Nova Complexion Balm

    200
    $44.00
    $44.00
  • NEW IN
    VIEVE Modern Brow Definer Eyebrow Pencil vieve-brow-definer-dark-brown-eyebrow-pencil-1 VideoDrop

    Modern Brow Definer

    Modern Brow Definer

    dark brown
    $27.00
    $27.00
  • VIEVE Super Skin Nova Primer vieve-super-skin-nova-moisturising-primer-1 VideoDrop

    Super Skin Nova

    Super Skin Nova

    moisture rich primer
    $51.00
    $51.00
  • Coming Soon
    SAVE 15%
    VIEVE The Go-To Lip Set bundle vieve-the-go-to-lip-set-1 files/vieve-the-go-to-lip-set-2.jpg

    The Go-To Lip Set

    The Go-To Lip Set

    customisable lip kit
    $47.00
    $55.00 $47.00
  • AWARD-WINNING
    VIEVE Skin Nova Primer skin-nova-makeup-primer-1 VideoDrop

    Skin Nova

    Skin Nova

    radiant makeup primer
    $42.00
    $42.00
  • VIEVE Modern Mascara Mascara vieve-modern-mascara-1 VideoDrop

    Modern Mascara

    Modern Mascara

    midnight black
    $29.00
    $29.00
  • AWARD-WINNING
    VIEVE Invisiveil Setting Spray Setting Spray vieve-invisiveil-setting-spray-1 VideoDrop

    Invisiveil Setting Spray

    Invisiveil Setting Spray

    100ml
    $34.00
    $34.00
  • SAVE 30%
    VIEVE The Full Expression Sets vieve-full-expression-makeup-brush-set-1_3815bd31-4cf3-44f5-8947-3a43ef6d32a6 files/vieve-full-expression-makeup-brush-set-2_3e600aeb-e854-4b26-aaf6-a5843a9d4cab.jpg

    The Full Expression

    The Full Expression

    14 brushes & luxury canister
    $330.00
    $475.00 $330.00
  • NEW IN
    VIEVE Bounce Balm Lip Balm vieve-prick-bounce-balm-rose-pink-lip-gloss-1 VideoDrop

    Bounce Balm

    Bounce Balm

    prick
    $21.00
    $21.00
  • TRAVEL SIZE
    VIEVE Glowbe Trotter Sets vieve-glowbe-trotter-travel-size-set-1 VideoDrop

    Glowbe Trotter

    Glowbe Trotter

    travel size discovery set
    $39.00
    $50.00 $39.00
  • VIEVE Modern Radiance Cream Bronzer Bronzer vieve-modern-radiance-cream-bronzer-light-medium-1 VideoDrop

    Modern Radiance Cream Bronzer

    Modern Radiance Cream Bronzer

    light-medium
    $43.00
    $43.00
  • SAVE 15%
    VIEVE PERFECT PAIRINGS bundle vieve-pairings-lip-liner-lip-gloss-bundle-1_e4c0b1d3-8899-44cd-831a-215bf3c4f7bd files/vieve-pairings-lip-liner-lip-gloss-bundle-10.jpg

    PERFECT PAIRINGS

    PERFECT PAIRINGS

    customisable lip set
    $43.00
    $51.00 $43.00
  • VIEVE Modern Powder Perfector Powder vieve-modern-powder-perfector-light-1 VideoDrop

    Modern Powder Perfector

    Modern Powder Perfector

    light
    $41.00
    $41.00
  • VIEVE Bounce Balm Lip Balm vieve-bounce-balm-lip-treatment-1 VideoDrop

    Bounce Balm

    Bounce Balm

    vieve vanilla
    $21.00
    $21.00
  • SAVE 16%
    VIEVE The Juicy Complexion Kit bundle vieve-full-face-complexion-liquid-blush-bundle-1 files/vieve-full-face-complexion-liquid-blush-bundle-2.jpg

    The Juicy Complexion Kit

    The Juicy Complexion Kit

    $187.00
    $223.00 $187.00
  • LIMITED-EDITION
    VIEVE The Varsity Tote 2.0 Accessories vieve-the-varisty-tote-bag-black-1 files/vieve-the-varisty-tote-bag-black-2_29814c8e-3a19-4d56-a620-ffcc2c5100f6.jpg

    The Varsity Tote 2.0

    The Varsity Tote 2.0

    $42.00
    $42.00
  • VIEVE Lip Dew Lip gloss vieve-lip-dew-rosa-pink-lipgloss-1_65bae770-666c-46d0-9957-22220c31a4f9 VideoDrop

    Lip Dew

    Lip Dew

    rosa
    $26.00
    $26.00
  • VIEVE Modern Radiance Concealer Concealer vieve-modern-radiance-concealer-light2-1 VideoDrop

    Modern Radiance Concealer

    Modern Radiance Concealer

    light 2
    $33.00
    $33.00